POPNOVA Pte. Ltd.

Singapore designer toys · Est. 2026

Collectible toys with a heartbeat.

POPNOVA is a Singapore startup designing original characters and turning them into blind boxes, plush and figures people genuinely want to live with — on a desk, a shelf, or in a bag charm loop.

Shop the drop Stock POPNOVA

  • Original IP, designed in Singapore
  • Small-batch drops, numbered runs
  • Ships across Southeast Asia
POPNOVA blind box, MOKO and Boba Buddies collectible toys

Current collections

Our first three series are in production now. The Series 1 drop opens online and at our Singapore pop-up — join the waitlist at hello@popnova.sg.122210.xyz to get the launch date first.

MOKO the Moon Bear illustration

MOKO the Moon Bear

Plush & blind box · Series 1

A sleepy bear who collects moonlight. 6 regular designs + 1 secret “Full Moon” chase. Soft-touch plush, embroidered details, made for hugging and displaying.

Blind box S$19.90 · 30cm plush S$69.00

Boba Buddies bubble tea toy illustration

Boba Buddies

Vinyl figures · Series 1

Singapore café culture, in your palm: Classic Milk Tea, Brown Sugar, Taro and Matcha. Each 8cm figure comes with a tiny removable straw and a collector card.

Blind box S$16.90 · Full set S$96.00

NOVAKO the Space Cat illustration

NOVAKO the Space Cat

Limited figure · 500 pieces

Our mascot, on her first mission. A 15cm hand-finished figure with a clear helmet dome, glow-in-the-dark star badge and a numbered certificate.

Limited figure S$129.00

Our story

POPNOVA was founded in Singapore in 2026 by three friends who kept a growing shelf of designer toys on their studio desk — and kept asking why Southeast Asia had so few original characters of its own. So we started making them.

We design every character in our Ubi studio, prototype with local 3D artists, and produce in small, carefully checked batches with long-term manufacturing partners in Shenzhen. No mass dumping, no endless reprints: when a run sells out, it retires, and the next story begins.

Original first

Every POPNOVA character starts as our own sketch and story. We build worlds fans can grow with, not copies of whatever is trending this month.

Made to last

EN71-tested materials, reinforced stitching on plush, and colourfast paints. Toys are for keeping, so we make them like it.

Community drops

Launch pop-ups, trade nights and a collectors' club with early access. Our fans help vote on colourways for the next series.

How we make a toy

1 · DesignCharacter, story and colourways are created in Singapore
2 · Prototype3D prints and plush samples, revised until it feels right in hand
3 · ProductionSmall-batch manufacturing with on-site QC at every stage
4 · The dropOnline release + Singapore pop-up, with numbered runs and chase figures

Wholesale & partnerships

We supply gift shops, bookstores, cafés and concept stores across Singapore and Southeast Asia, and we license POPNOVA characters for collaborations and events.

FAQ

When is the first drop?

Series 1 (MOKO and Boba Buddies) launches with our first Singapore pop-up, followed by the online drop the same week. Join the waitlist by email and you will get the exact date before it is announced publicly.

Do you ship internationally?

Yes — Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines at launch, calculated at checkout by weight. This static launch site takes orders by email while our store is being finished.

What if my toy arrives damaged?

Email support@popnova.sg.122210.xyz within 14 days with a photo. Manufacturing defects get a replacement or a refund — your choice.

Contact

This opens your email app with the message addressed to hello@popnova.sg.122210.xyz — a static website has no server to receive posts directly.